Turning AI into human value.
Squirrel & Co uses AI to build products focused on human connection — and helps other teams put AI to work. AI is the engine; people are the point.
What we do
We put AI to work in service of people — building, and helping others build.
Products for human connection
We use AI to build products that bring people closer — from the messy first idea to something people rely on. AI is the engine; human connection is the point.
We help you adopt AI
We help companies put AI to work where it pays off, and skip it where it doesn't — grounded in real operating experience, not slideware. Practical, honest, specific to your work.
Our take
The people who win with AI aren't the ones with the flashiest tools. They're the ones who manage it well— clear briefs, good judgment, and knowing where the blind spots are. That's the difference between a clever demo and real value.
Field notes, every week
A weekly series on getting real work done with AI — what works, where it fails, and how we run a company on it. Honest, practical, occasionally self-deprecating.